Published and Accepted Papers

Drip Pricing When Consumers Have Limited Foresight: Evidence from Driving School Fees (with Katja Seim)

The RAND Journal of Economics, Accepted. 
Media coverage: Expresso Newpaper (in Portuguese and English)

Decomposing the Effect of Advertising: What Happens in the Retail Channel? (with Michaela Draganska) 

International Journal of Research in Marketing, 2023, 40(1), 226-247. 

Decomposing Firm Value (with Frederico Belo, Vito Gala and Juliana Salomao) 

Journal of Financial Economics, 2022, 143(2), 619-639. (Lead Article and Editor's Choice)
Online Appendix
Media coverage: INSEAD Knowledge

Licensing and Price Competition in Tied-Goods Markets: An Application to the Single-Serve Coffee System Industry (with Pradeep Chintagunta and Marco Qin) 

Marketing Science, 2018, 37(6), 883-911.
Media coverage: INSEAD Knowledge

Do Consumers Value Price Transparency? (with Katja Seim and David Muir) 

Quantitative Marketing and Economics, 2017, 15(4), 305-339. (Lead Article) 

Advertising, Consumer Awareness and Choice: Evidence from the U.S. Banking Industry (with Elisabeth Honka and Ali Hortaçsu)

The RAND Journal of Economics, 2017, 48(3), 611-646.
Online Appendix

Understanding the Effect of Advertising on Stock Returns and Firm Value: Theory and Evidence from a Structural Model 

Management Science, 2014, 60(1), 227-245.
Media coverage: Knowledge@Wharton

Brand Capital and Firm Value (with Frederico Belo and Xiaoji Lin) 

Review of Economic Dynamics, 2014, 17(1), 150-169.

Empirical Entry Games with Complementarities: An Application to the Shopping Center Industry 

Journal of Marketing Research, 2012, 49(2), 175-191.
Online Appendix
Honorable Mention, 2007 Alden G. Clayton Doctoral Dissertation Award
Media coverage: Knowledge@Wharton, and Argonne Laboratory News

Category Pricing with State Dependent Utility (with J.P. Dubé, Günter Hitsch and Peter Rossi) 

Marketing Science, 2008, 27(3), 417-429.
Finalist, 2008 John D. C. Little Award

 

Papers Under Review and Working Papers

Algorithmic Pricing: Implications for Consumers, Managers, and Regulators (with Martin Spann, Marco Bertini, Oded Koenigsberg, Robert Zeithammer, Diego Aparicio, Yuxin Chen, Fabrizio Fantini, Ginger Zhe Jin, Vicki Morwitz, Peter T. L. Popkowski Leszczyc, Gizem Yalcin Williams and Hyesung Yoo)

International Journal of Research in Marketing, Under Second Round Review. 

Planes, Trains and Co-Opetition: Evidence from China (with Marco Qin and George John) 

Under Review. 
Online Appendix

Hospital Competition and Quality Under Regulated Prices: Evidence from the Entry of High-Speed Train in South Korea (with Hyesung Yoo and Song Yao)